Audio & Audio Products: The Top 6 Reasons It Matters

In this world of instant information and YouTube, I often get asked “why do I need audio products” and “why do I need to know how to work with audio?”

Here are the top 3 reasons you need audio products: Continue reading Audio & Audio Products: The Top 6 Reasons It Matters

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Audio Books – Is That Really Reading?

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Recently I overheard a couple of Moms talking about their kids’ back-to-school projects. One Mom told the other that her son had to list all the books he’d read during the summer.

Dilemma – he wanted to list audio books as well as “regular” books, and Mom didn’t know what to do. Continue reading Audio Books – Is That Really Reading?

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How Audio Products Can Hurt Your Business

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Audio products can hurt you? How could that be? The hot offering is audio products and now I’m saying they could hurt you?

Yes. Audio products can hurt your business, hurt your credibility, and hurt your ability to create that revenue river you’ve been dreaming of. Repurposing content into audio products is a good idea – but only if you do it the right way! Continue reading How Audio Products Can Hurt Your Business

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Audio Books – 3 Reasons Your Book MUST Be an Audio Book

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As more and more people move to smart phones, they’re discovering the ease and fun of listening to an audio book. If you haven’t become hooked by audio books yet, know that the world is about to pass you by – listening to an audio book has become so much easier than reading an actual book or an e-book that the audio book market segment is the fastest-growing.

People use audio books to prevent squabbles between their kids in the back seat, to become a better person, or to make distance running palatable, Continue reading Audio Books – 3 Reasons Your Book MUST Be an Audio Book

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Audio Products for Self-Improvement – Use Them and Sell Them!

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On this blog, we talk a lot about audio products and how people use them. Turns out, other blogs talk about that, too. Not surprising, as the use of audio books and audio learning grows rapidly.

So for this post, I’m going to suggest you read another blog post – OnlineCollegeCourses.com, because they’re proving a point. And the point is, audio products are a great way to reach busy people of all ages. Continue reading Audio Products for Self-Improvement – Use Them and Sell Them!

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Audio Learning – It Works & You Should Offer It!

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Audio learning. Humans have been using it since the dawn of time. Long before cave men and women drew pictures on their walls, they were passing along their history, their talents and their wisdom via audio learning, otherwise known as storytelling. Continue reading Audio Learning – It Works & You Should Offer It!

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Audio Products, Exercise and Priorities

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You may think you know where I’m going with this post about audio products, exercise and priorities. You might be right, but I bet you’re not. Let’s see who wins!

In a moment of clarity this morning, I noticed my surroundings as I parked to go to the gym. The gym is in a suburban strip mall in a space previously occupied by a grocery store, and at the front of the parking lot is a fast-food place that features a large, yellow, double-humped iconic logo. You know the one I mean! Continue reading Audio Products, Exercise and Priorities

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Audio Products – the Case for Big & Little

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Time. Who has enough of that? Multi-tasking has become second nature for many people, which is great news for writers, speakers, trainers and coaches who offer audio products. Multi-tasking professionals use audio products as a way to learn while accomplishing something else: travel, exercise, chores, etc.

People who offer their intellectual capital in audio products often don’t maximize the profitability of those products, though Continue reading Audio Products – the Case for Big & Little

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Audio Book Production – or, Why I Love My Job!

Audio editor with audio book, audio products, created by Sandy Weaver Carman, writers, authors, speakers, trainers, coachesIn my business, in addition to producing other audio products, I produce an audio book every month or so. Usually, I get hired to read and produce business audio books. I love doing that, because I learn so much. As it happens, I’m currently working on two pieces of fiction, which is a fun change of pace. Continue reading Audio Book Production – or, Why I Love My Job!

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Learn Audio Product Production – 60 minutes! – free! – tonight!

Logo of The Better You Project, audio product, audio book, Sandy Weaver Carman, Voicework on Demand, trainers, coaches, speakers, authors, writersToday is July 26th, 2012. You’ve been thinking about making an audio product for a while, and tonight you can learn how to do it. The Better You Project has invited me to teach you about audio product production, so join me on a free webinar!

Why do you need an audio product line? Because there’s only one of you but there are potentially millions of people who could learn from you. Most won’t show up at one of your live events, many won’t buy a book because they don’t like to read, but they do like to listen and might just buy your audio product. Continue reading Learn Audio Product Production – 60 minutes! – free! – tonight!

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