This week’s question of the week came from “down under” where the weather is turning colder and people are getting focused on business instead of shrimps on the barbie.
The question is – how do speakers, writers, trainers and coaches typically monetize their content?
There are as many great ideas for content monetization as there are creative speakers, writers, trainers and coaches! The fun thing is, since I work with so many thought leaders, I get to brainstorm uses for their content with them, suggest ideas and also learn from them about ideas that have worked before. So here, in no particular order, are products we’ve developed with clients: Continue reading Question of the Week – Seven Ideas for Monetizing Content
I love the Internet, because it allows us to look up nearly everything we need to know. For instance, as the world is remembering the 100th anniversary of the launch, then sinking, of the Titanic, people are talking about bloopers in the Titanic movie, which sent me to Google to find a list.
Today I had the honor of being Tammie’s first guest of the year on her radio show. We covered a lot in a short period of time, so if you’d like to know more about audio books, new revenue streams and more, take the next 23 minutes to listen to Tammie’s show.
Do you have a question? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!
Sandy Weaver Carman CEO, Voicework on Demand, Inc.
I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?
The world is looking for experts. Perhaps you know one, up close and personally. Perhaps it’s you.
In just a generation, we’ve gone from daily newspapers and the evening news to Google news alerts, Facebook shares and tweets as our primary sources for information gathering. And we’ve begun looking at those who provide the best information as experts. If they have a book, then their expert status is elevated even higher.
Are you an expert? Do you have a book? And do you provide your expertise and insights freely and often? Then you’re part of the new wave of celebrities, though you may not feel like it just yet. Here are seven things you can implement quickly to be on your way to Celebrity Expert status: Continue reading 7 Steps to Becoming a Celebrity Expert
Audio books have become quite mainstream, and authors are offering their written words up as spoken ones, in order to broaden the readership of their works. The New York Times and a website called PsychCentral have both published really interesting articles comparing and contrasting the reading experience of audio books vs. book-books. Enjoy!
Re-Purpose to e-purpose…the concept is sort of like making a silk purse from a sow’s ear. Those with the right talent can make a great purse. The rest will just have a fancy pig ear to show for their troubles.
Most people don’t like to write, don’t want to write, don’t have the time to write or think they don’t have the talent to write. So the idea of writing a book to showcase their expertise is something they may recognize as a good idea, and may hope to “someday” do, but not something they’re going to sit right down and do. Internet marketing research has shown that business owners who have written a book and are offering it for sale are perceived as having much more expertise than their competitors, who may have as much experience and ability but don’t have a book. Continue reading Re-Purpose to E-Purpose
Podcast with Sandy Weaver Carman
“Success in a Slow Economy”
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Each morning‚ I read the on–line radio trade papers. I also check out a couple of marketing sites‚ some internet–geek–type sites‚ and a few blogs. Each morning‚ I learn a little bit more than I knew yesterday. And if you’re a business owner‚ I want to share something I found on a radio trade site recently.
There are weekly commentary pages on the site‚ and one is written by “JoeGM‚” who‚ according to the blurb under his very blurry picture‚ is “GM‚ Really Big Company.” JoeGM shares his weekly to‚do list‚ which is populated with some great ideas for radio‚ and sometimes great ideas that work for all sorts of businesses. The list I read recently had several great ideas for any sort of business‚ not just radio‚ and I’d like to share them with you. Continue reading Success In A Slow Economy
For a lot of reasons‚ business owners who advertise should be seriously considering radio right now. The spot pricing has never been better‚ because times have not been this tough for radio revenue for 50+ years.
Sure there’s a recession, and yes, the federal government is trying to find ways to fix it quickly, but as a smart business owner, you know that the solution isn’t coming from the capitol…it’s coming from us. It’s up to us to do what small and medium-sized business owners have always done…get smart about spending our money in order to expand the reach of our offerings.
Right now, the industries that are seeing a level amount of revenue are the recession-proof ones: auto mechanics, plumbers, used-car dealerships, crime-prevention, etc. The industries that are seeing growth are the ones to whom out-of-work people turn when they’re looking to improve their skills, their image, or explore other options in employment. Life coaches, sales coaches, business coaches, and speech coaches are all in demand right now as the unemployment numbers rise and people look for ways to stand out and get hired or re-tool for the next career option. Continue reading How Coaches Can Use Audio to Reach More Clients