Is This Your Year for Audio Books?

reel to reel tape, razor blade and splicing block, Sandy Weaver Carman, audio book, audio product, audio production, podcast, writer, author, speaker, trainer, coach, Voicework On DemandAudio books used to be clunky and hard to use. They were mainly used by visually impaired people, and those of us who drove long distances, often by ourselves, for work or for play. Boxes of cassettes littered the floorboard, some of them spewing the delicate tape out with tangled abandon, never to play again. Then CD technology came along, making audio books easier to “read” but very expensive.

Welcome to 2014 – this ain’t your mama’s audio book anymore! Continue reading Is This Your Year for Audio Books?

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Audio Products & the Importance of Treating Your Voice Right!

image of a professional microphone, audio, audio books, audio products, Sandy Weaver Carman, Voicework on DemandUsing your voice properly and effectively while speaking and recording is important in order to convey an air of authority. It’s also important so that you can make it to the end of the speech – heck, sometimes just to the end of the sentence! – without running out of breath support for your words.

Breathing the right way is the same for recording as it is for Continue reading Audio Products & the Importance of Treating Your Voice Right!

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Mine Last Year’s Work for This Year’s Money!

It’s that time of year we all dread – tax season. As we gather up all of the receipts, statements and documents to arm ourselves for the IRS paperwork, here’s a thought – is there another way to get more money from what you did last year?

Continue reading Mine Last Year’s Work for This Year’s Money!

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Audio Book vs. Written Book – Should You Write Differently?

As more and more people discover the joys of listening to audio books, more of my clients are asking if they need to write differently for audio book projects.

The short answer, if you’re a writer and are wondering this too, is no.photo of ear, Sandy Weaver Carman, Voicework on Demand, audio products, audio learning, audio books, writer, speaker, trainer, coach, author

Write in your voice, in your style, and with your words. Write the way you normally write, and let your editor edit your work normally. You don’t need to do anything differently unless the spirit moves you to make an audio book edit to your manuscript. One of my clients does that when we do audio versions of his short stories – he wants them to be as easy as possible for his listeners to follow, as there’s a lot of dialogue in his stories. If you write with a lot of conversations in your creations, you might want to think of making an audio book edit to your manuscript, too, since the listener can’t hear open and close quotation marks!

The one thing you have to know is that the voice actor who reads your book for the audio book version may make slight word changes, and that’s normal. As a matter of fact, the best narrators know how to make very small changes that help the listener stay in the story. They’re not mistakes – they’re deliberate language changes that take your manuscript and make it into the best possible audio book.

Should your book be available in audio form? Well, since my company produces audio books, you won’t be surprised that my answer is yes! But, here are some things to consider when deciding whether or not to turn your book into an audio book:

  • In January, 2011, the Association of American Publishers reported a slight decline in sales of physical audio books, ie: cd and cassette versions. Downloadable audio book sales were up nearly 10% year over year as sales of books declined.
  • In their 2011 professional survey, The Audiobook Publisher Association reported that audio book downloads represent 36% of dollar volume and 52% of unit sales, with downloadable audio book sales growing 300% in dollar volume the previous 5 years.
  • In a report issued September of 2012, Business Insider revealed that 78% of the US adult population uses a smart phone or tablet, and the percentage is expected to grow to nearly 85% by the end of 2013.

Smart phones and tablets are changing the way readers “read” your books. Ebooks are dominating the book sales marketplace, and downloadable audio books are the even easier way for people to read a book. Amazon.com introduced a Whispersync app, which encourages purchasers to buy both the e-book and audio book version, and seamlessly switch from one to the other. Go to bed and read chapter four on your Kindle, wake up and listen to chapter five on your smart phone or Kindle as you work out or commute, and there’s no searching for your place – all of your devices know where you left off, and pick up there, no matter which version you’re reading.

As you go through your normal day, pay attention to the number of people you see with headphones or earbuds on. They’re not all listening to music – chances are many, if not most, of them are listening to an audio book or podcast.

If you’ve written a book or are working on one, don’t worry about making any changes if you want to have an audio version available – simply write, knowing that people will love your book – and audio book!

Do you have a question about audio products? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a revenue river. Ready to get your feet wet?

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Let Your Expertise Shine!

Admit it – you rock when it comes to your topic. You know all about it, you can bring people clarity where your topic is concerned, and you have insight that even Oprah would admire.

Do enough people know about your expertise, though? Continue reading Let Your Expertise Shine!

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Audio & Audio Products: The Top 6 Reasons It Matters

In this world of instant information and YouTube, I often get asked “why do I need audio products” and “why do I need to know how to work with audio?”

Here are the top 3 reasons you need audio products: Continue reading Audio & Audio Products: The Top 6 Reasons It Matters

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Got a Great Voice & Want to do Voicework? Read On…

image of a professional microphone, audio, audio books, audio products, Sandy Weaver Carman, Voicework on DemandIt happens at least once a week – someone touches base with me, saying that everyone tells them they should be doing voicework. They should be a voiceover artist. They have a voice made for movie trailers, radio commercials and emceeing television shows. They either want to know how to break into the business or they want me to hire them.

This is a great compliment, every time it happens, and I take it as a compliment. Voicework professionals make this look so easy that people think anyone can do it. That’s high praise!

In this post, I’ll share with you what I share with them – it takes more than just a “great voice” to be a voice actor/voiceover artist/voicework professional. Continue reading Got a Great Voice & Want to do Voicework? Read On…

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Two Tips to Monetize Content and Create a Revenue River

Bundles of $100 bills, audio book, Sandy Weaver Carman, audio products, speakers, writers, coaches, trainersMonetize content. That concept seems to be everywhere, and yet many people don’t quite get how to do it.

I created a teleseminar series aimed at teaching people the how, why and how-to of monetizing their intellectual capital. In yesterday’s session, we discussed the kinds of ways speakers, writers/authors, trainers and coaches can easily monetize content.

As is often the case, a great idea was developed during the call. Continue reading Two Tips to Monetize Content and Create a Revenue River

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Triple the Fun – When Will Your Book be Done?

Last night was the Georgia Author of the Year banquet and awards ceremony. The Georgia Writers Association put on a lovely event with Sandy Weaver Carman accepts the Finalist award at the Georgia Author of the Year banquet. audio, audio books, writers, speakers, trainers, coachesa record entry and record turnout.

And my book has now hit a triple – last night The Original MBA – Succeed in Business Using Mom’s Best Advice won Finalist in the Essay category. Before going to the banquet, I looked up the other three authors in the Essay category and the tummy-butterfly contingent quadrupled: each of them has written several books, one is a long-time columnist for a prominent Georgia newspaper, and all teach English and/or writing at a high level. I was proud to have landed in such august company and looked forward to a nice evening with friends and hubby. Continue reading Triple the Fun – When Will Your Book be Done?

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What Could $250,000 do for Your Business?

Bundles of $100 bills, audio book, Sandy Weaver Carman, audio products, speakers, writers, coaches, trainersI know what a quarter of a million dollar grant could do for my business – what would it mean for yours?

Mission: Small Business is giving $250,000 grants to a dozen businesses. Yep, just giving them away. It’s a joint venture between Chase Bank and Living Social, it has a social media slant to it, and in order to even be considered for the grant, each entered business has to get 250 votes. Continue reading What Could $250,000 do for Your Business?

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