Today I had the honor of being Tammie’s first guest of the year on her radio show. We covered a lot in a short period of time, so if you’d like to know more about audio books, new revenue streams and more, take the next 23 minutes to listen to Tammie’s show.
Do you have a question? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!
Sandy Weaver Carman CEO, Voicework on Demand, Inc.
I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?
The world is looking for experts. Perhaps you know one, up close and personally. Perhaps it’s you.
In just a generation, we’ve gone from daily newspapers and the evening news to Google news alerts, Facebook shares and tweets as our primary sources for information gathering. And we’ve begun looking at those who provide the best information as experts. If they have a book, then their expert status is elevated even higher.
Are you an expert? Do you have a book? And do you provide your expertise and insights freely and often? Then you’re part of the new wave of celebrities, though you may not feel like it just yet. Here are seven things you can implement quickly to be on your way to Celebrity Expert status: Continue reading 7 Steps to Becoming a Celebrity Expert
Audio books have become quite mainstream, and authors are offering their written words up as spoken ones, in order to broaden the readership of their works. The New York Times and a website called PsychCentral have both published really interesting articles comparing and contrasting the reading experience of audio books vs. book-books. Enjoy!
The economy continues to be the top story at business…when will it turn around, and will that be before or after more bankruptcies? This deep trough the economy is in is affecting all businesses, everywhere, but none more than the advertising industry. Agencies are closing down, newspapers, radio stations and tv stations are watching as ad dollars dry up faster than a puddle in the hot summer sun.
In advertising, there are two kinds of business: agency and direct. Agencies represent the large and jumbo businesses, like national brands we all know and local, large businesses like car dealer groups. Direct business tends to be small and medium businesses, who can’t afford agency commissions yet but through advertising, hope to grow big enough to have agency representation someday. Agencies place advertising for their clients, usually regionally or nationally. Continue reading How the Economy is Impacting Advertising and the Internet
Re-Purpose to e-purpose…the concept is sort of like making a silk purse from a sow’s ear. Those with the right talent can make a great purse. The rest will just have a fancy pig ear to show for their troubles.
Most people don’t like to write, don’t want to write, don’t have the time to write or think they don’t have the talent to write. So the idea of writing a book to showcase their expertise is something they may recognize as a good idea, and may hope to “someday” do, but not something they’re going to sit right down and do. Internet marketing research has shown that business owners who have written a book and are offering it for sale are perceived as having much more expertise than their competitors, who may have as much experience and ability but don’t have a book. Continue reading Re-Purpose to E-Purpose
Sure there’s a recession, and yes, the federal government is trying to find ways to fix it quickly, but as a smart business owner, you know that the solution isn’t coming from the capitol…it’s coming from us. It’s up to us to do what small and medium-sized business owners have always done…get smart about spending our money in order to expand the reach of our offerings.
Right now, the industries that are seeing a level amount of revenue are the recession-proof ones: auto mechanics, plumbers, used-car dealerships, crime-prevention, etc. The industries that are seeing growth are the ones to whom out-of-work people turn when they’re looking to improve their skills, their image, or explore other options in employment. Life coaches, sales coaches, business coaches, and speech coaches are all in demand right now as the unemployment numbers rise and people look for ways to stand out and get hired or re-tool for the next career option. Continue reading How Coaches Can Use Audio to Reach More Clients
Would most viewers watch tv with the sound off? No…audio enhances the presentation. And since most computers have speakers, most websites should use audio to enhance their presentation, too.
With the current economic slump, business owners are looking at ways to improve on what they already have, hopefully quickly and preferably inexpensively. Some are taking collateral materials from their business, articles they’ve written and even their own website text and turning it into audio, either for sale or to exchange for contact information of prospects. Continue reading Enhance Your Website with Audio – Here’s Why
The Radio Ad Lab conducted a study about what makes a radio commercial work. Think about it…you’ve probably heard thousands of radio commercials in your life so far, and you’ll hear thousands more. How many of them have made you pick up the phone, look up the website or drive over for the deal you heard about? Not many.