Want a Voiceover Career?

Have you always been told you have a great voice? Congratulations – that’s a really great thing to hear!

image of a professional microphone, audio, audio books, audio products, Sandy Weaver Carman, Voicework on DemandAdmit it – there’s a little glow of pride when you hear those words. Now, imagine how big that glow would grow if you heard your voice on Continue reading Want a Voiceover Career?

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Is This Your Year for Audio Books?

reel to reel tape, razor blade and splicing block, Sandy Weaver Carman, audio book, audio product, audio production, podcast, writer, author, speaker, trainer, coach, Voicework On DemandAudio books used to be clunky and hard to use. They were mainly used by visually impaired people, and those of us who drove long distances, often by ourselves, for work or for play. Boxes of cassettes littered the floorboard, some of them spewing the delicate tape out with tangled abandon, never to play again. Then CD technology came along, making audio books easier to “read” but very expensive.

Welcome to 2014 – this ain’t your mama’s audio book anymore! Continue reading Is This Your Year for Audio Books?

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Audio Products & the Importance of Treating Your Voice Right!

image of a professional microphone, audio, audio books, audio products, Sandy Weaver Carman, Voicework on DemandUsing your voice properly and effectively while speaking and recording is important in order to convey an air of authority. It’s also important so that you can make it to the end of the speech – heck, sometimes just to the end of the sentence! – without running out of breath support for your words.

Breathing the right way is the same for recording as it is for Continue reading Audio Products & the Importance of Treating Your Voice Right!

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Audio Books – The New Go-To for Readers

photo of ear, Sandy Weaver Carman, Voicework on Demand, audio products, audio learning, audio books, audio book, writer, speaker, trainer, coach, authorTake out your phone and look at it. Does it do more than take and make calls, text and double as a camera? If you have a smart phone, you are in the American majority now.

According to an article in AdAge, this year 56.8% of Americans are using smart phones, and that number is projected to be nearly 80% by 2017. We rely on our phones for so much more than just calls, texts and picture-taking. We research on them, shop on them, and increasingly, people are using them to read books. But the way we’re reading those books is changing dramatically. Continue reading Audio Books – The New Go-To for Readers

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Audio Book vs. Written Book – Should You Write Differently?

As more and more people discover the joys of listening to audio books, more of my clients are asking if they need to write differently for audio book projects.

The short answer, if you’re a writer and are wondering this too, is no.photo of ear, Sandy Weaver Carman, Voicework on Demand, audio products, audio learning, audio books, writer, speaker, trainer, coach, author

Write in your voice, in your style, and with your words. Write the way you normally write, and let your editor edit your work normally. You don’t need to do anything differently unless the spirit moves you to make an audio book edit to your manuscript. One of my clients does that when we do audio versions of his short stories – he wants them to be as easy as possible for his listeners to follow, as there’s a lot of dialogue in his stories. If you write with a lot of conversations in your creations, you might want to think of making an audio book edit to your manuscript, too, since the listener can’t hear open and close quotation marks!

The one thing you have to know is that the voice actor who reads your book for the audio book version may make slight word changes, and that’s normal. As a matter of fact, the best narrators know how to make very small changes that help the listener stay in the story. They’re not mistakes – they’re deliberate language changes that take your manuscript and make it into the best possible audio book.

Should your book be available in audio form? Well, since my company produces audio books, you won’t be surprised that my answer is yes! But, here are some things to consider when deciding whether or not to turn your book into an audio book:

  • In January, 2011, the Association of American Publishers reported a slight decline in sales of physical audio books, ie: cd and cassette versions. Downloadable audio book sales were up nearly 10% year over year as sales of books declined.
  • In their 2011 professional survey, The Audiobook Publisher Association reported that audio book downloads represent 36% of dollar volume and 52% of unit sales, with downloadable audio book sales growing 300% in dollar volume the previous 5 years.
  • In a report issued September of 2012, Business Insider revealed that 78% of the US adult population uses a smart phone or tablet, and the percentage is expected to grow to nearly 85% by the end of 2013.

Smart phones and tablets are changing the way readers “read” your books. Ebooks are dominating the book sales marketplace, and downloadable audio books are the even easier way for people to read a book. Amazon.com introduced a Whispersync app, which encourages purchasers to buy both the e-book and audio book version, and seamlessly switch from one to the other. Go to bed and read chapter four on your Kindle, wake up and listen to chapter five on your smart phone or Kindle as you work out or commute, and there’s no searching for your place – all of your devices know where you left off, and pick up there, no matter which version you’re reading.

As you go through your normal day, pay attention to the number of people you see with headphones or earbuds on. They’re not all listening to music – chances are many, if not most, of them are listening to an audio book or podcast.

If you’ve written a book or are working on one, don’t worry about making any changes if you want to have an audio version available – simply write, knowing that people will love your book – and audio book!

Do you have a question about audio products? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a revenue river. Ready to get your feet wet?

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When Your Major Tool Breaks – What Then?

p>What do you do when you run a business and the major tool you use in your business breaks. What happens then?

Perhaps you’re a speaker, trainer or coach – your major tool is your ability to get up in front of people and present.image of a professional microphone, audio, audio books, audio products, Sandy Weaver Carman, Voicework on Demand

Perhaps you’re a writer – your major tool is your ability to craft meaningful, beautiful sentences.

Or perhaps you’re like me, and you do voicework – your major tool would be your voice.

My major tool has been on the fritz for the past week. I went on a business trip to Savannah and came home to a sick hubby. Darling man that he is, he shared his bad cold with me. I do love that man – truly!

Right now, my sound is somewhere between Lauren Bacall and a frog. Not a great sound, unless you have a cartoon client who wants something like that. Unfortunately for me and cartoon producers the world over, they haven’t found me at the right time.

Entrepreneurs and solopreneurs know that there’s always plenty to keep you busy when running a business, even if you don’t have your major tool. Administrivia, marketing and working on a web site have kept me occupied while trying to best this bug. And for the clients with ASAP jobs, I’ve done the best I could, with promises for free re-do’s when my voice actually sounds like me again!

What do you do when your major tool breaks? That’s something you should think about right now, while all is well in your business. Draw up a contingency plan, have some ideas of things that could get taken care of even when you’re not hitting on all eight cylinders, and put your ideas down on paper.

I hope your major tool never breaks, but it doesn’t hurt to be prepared!

Do you have a question about audio products? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a revenue river. Ready to get your feet wet?

Know someone who needs this info? Please share!

Audio Production – Evolution of an Art Form

Audio production – since 1877, when Charles Cros discovered that sound could be reproduced from a recording, people – ok, geeks like me! – have been in love with the art and science of working with audio. One hundred years after Charles made audio production possible, I began working with audio as part of my first job in radio.

In 1977, audio production tools were quarter-inch magnetic tape, a reel-to-reel recorder, a splicing block, a single-edged razor blade and a grease pencil. Continue reading Audio Production – Evolution of an Art Form

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Audio & Audio Products: The Top 6 Reasons It Matters

In this world of instant information and YouTube, I often get asked “why do I need audio products” and “why do I need to know how to work with audio?”

Here are the top 3 reasons you need audio products: Continue reading Audio & Audio Products: The Top 6 Reasons It Matters

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Audio Books – Is That Really Reading?

How people use books, e-books and audio books, audio products, podcasts, authors, writers, speakers, trainers, coaches, Sandy Weaver Carman, Voicework On Demand

Want the podcast? Here you go…

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Recently I overheard a couple of Moms talking about their kids’ back-to-school projects. One Mom told the other that her son had to list all the books he’d read during the summer.

Dilemma – he wanted to list audio books as well as “regular” books, and Mom didn’t know what to do. Continue reading Audio Books – Is That Really Reading?

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Audio Books – 3 Reasons Your Book MUST Be an Audio Book

HTC Windows phone audio book app, audio book, Sandy Weaver Carman, authors, speakers, trainers, coaches, audio products

Want the podcast? Here you go…

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

As more and more people move to smart phones, they’re discovering the ease and fun of listening to an audio book. If you haven’t become hooked by audio books yet, know that the world is about to pass you by – listening to an audio book has become so much easier than reading an actual book or an e-book that the audio book market segment is the fastest-growing.

People use audio books to prevent squabbles between their kids in the back seat, to become a better person, or to make distance running palatable, Continue reading Audio Books – 3 Reasons Your Book MUST Be an Audio Book

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