Podcasting – A to Z

river with a rainbow, audio products, revenue river, audio books, Sandy Weaver Carman, Voicework on Demand, Inc. writers, speakers, authors, trainers, coachesPodcasting – it’s a great way to…

  • Showcase your expertise
  • Meet movers & shakers in your industry
  • Attract new customers and clients
  • Reach potential customers and clients in a non-salesy way

Face it – every business NEEDS a podcast, and podcasts don’t have to be slickly produced and expensive to make an impact. Continue reading Podcasting – A to Z

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Mine Last Year’s Work for This Year’s Money!

It’s that time of year we all dread – tax season. As we gather up all of the receipts, statements and documents to arm ourselves for the IRS paperwork, here’s a thought – is there another way to get more money from what you did last year?

Continue reading Mine Last Year’s Work for This Year’s Money!

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Audio Production – Evolution of an Art Form

Audio production – since 1877, when Charles Cros discovered that sound could be reproduced from a recording, people – ok, geeks like me! – have been in love with the art and science of working with audio. One hundred years after Charles made audio production possible, I began working with audio as part of my first job in radio.

In 1977, audio production tools were quarter-inch magnetic tape, a reel-to-reel recorder, a splicing block, a single-edged razor blade and a grease pencil. Continue reading Audio Production – Evolution of an Art Form

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Audio & Audio Products: The Top 6 Reasons It Matters

In this world of instant information and YouTube, I often get asked “why do I need audio products” and “why do I need to know how to work with audio?”

Here are the top 3 reasons you need audio products: Continue reading Audio & Audio Products: The Top 6 Reasons It Matters

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Audio Books – Is That Really Reading?

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Recently I overheard a couple of Moms talking about their kids’ back-to-school projects. One Mom told the other that her son had to list all the books he’d read during the summer.

Dilemma – he wanted to list audio books as well as “regular” books, and Mom didn’t know what to do. Continue reading Audio Books – Is That Really Reading?

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How Audio Products Can Hurt Your Business

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Audio products can hurt you? How could that be? The hot offering is audio products and now I’m saying they could hurt you?

Yes. Audio products can hurt your business, hurt your credibility, and hurt your ability to create that revenue river you’ve been dreaming of. Repurposing content into audio products is a good idea – but only if you do it the right way! Continue reading How Audio Products Can Hurt Your Business

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Audio Books – 3 Reasons Your Book MUST Be an Audio Book

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As more and more people move to smart phones, they’re discovering the ease and fun of listening to an audio book. If you haven’t become hooked by audio books yet, know that the world is about to pass you by – listening to an audio book has become so much easier than reading an actual book or an e-book that the audio book market segment is the fastest-growing.

People use audio books to prevent squabbles between their kids in the back seat, to become a better person, or to make distance running palatable, Continue reading Audio Books – 3 Reasons Your Book MUST Be an Audio Book

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Audio Products for Self-Improvement – Use Them and Sell Them!

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On this blog, we talk a lot about audio products and how people use them. Turns out, other blogs talk about that, too. Not surprising, as the use of audio books and audio learning grows rapidly.

So for this post, I’m going to suggest you read another blog post – OnlineCollegeCourses.com, because they’re proving a point. And the point is, audio products are a great way to reach busy people of all ages. Continue reading Audio Products for Self-Improvement – Use Them and Sell Them!

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Audio Learning – It Works & You Should Offer It!

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Audio learning. Humans have been using it since the dawn of time. Long before cave men and women drew pictures on their walls, they were passing along their history, their talents and their wisdom via audio learning, otherwise known as storytelling. Continue reading Audio Learning – It Works & You Should Offer It!

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Audio Products, Exercise and Priorities

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You may think you know where I’m going with this post about audio products, exercise and priorities. You might be right, but I bet you’re not. Let’s see who wins!

In a moment of clarity this morning, I noticed my surroundings as I parked to go to the gym. The gym is in a suburban strip mall in a space previously occupied by a grocery store, and at the front of the parking lot is a fast-food place that features a large, yellow, double-humped iconic logo. You know the one I mean! Continue reading Audio Products, Exercise and Priorities

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