17 May
2012

Clean-up, Enhance, Romance – Make a Date With Your Recordings & Make a Revenue River

If you’ve been speaking or running training seminars for any length of time, you probably have a pretty good collection of audio. In this article, we’ll talk about three things you can do to turn your recordings into products.

This is a nuts & bolts article, so bookmark this page for later reference as you work with your audio.The visual representation of audio as shown on an audio editing screen

If you don’t already have an audio editing program, you can use a free program called Audacity. Is it a great audio program? No, but for the price – free – it’s pretty dern good. Be sure to download the mp3 plug-in so you can save your work as mp3 files.

To get your recording into Audacity so you can work with it, just drag and drop it out of the folder onto the program workspace. Simple so far, right?  Now let’s clean up, enhance and romance the audio.

First, clean up – go through the recording and clean up anything that doesn’t add to the program. An audience member coughs – you use your “thinking word” a bit too often – or maybe there’s a little bit of feedback on your mic. Just click and drag over the offending audio, then hit the delete button to remove it. It helps to zoom in so you can see exactly where the audio starts and stops.

Second, enhance – you want to enhance the audio to give your voice more authority, and to bring the audience more into the mix. Start by enhancing your voice. Highlight the entire recording by either clicking and dragging, or clicking into the track, going up to the “edit” tab and choosing “select all” from the drop-down menu. If you like keyboard shortcuts, you can use those, too – “control A” on a PC and “command A” on a Mac are your “select all” shortcuts. You may want to equalize your voice, and you should compress it.

Equalization means to take parts of your vocal range and make them louder or softer. For women, we often need to enhance the low end of our range and reduce the high end, especially if we have any tendency towards sibilance, which is an essiness or hissiness in our voices when saying the letter “s” or a soft “c.” Most women have at least some sibilance problem. For men, you probably don’t need to enhance the low range, but might want to boost the midrange or high end.  Spend some time playing with the different settings, decide what makes you sound best, and make a note of the settings you choose so you can easily repeat them for future projects.

Compression means to take the recorded voice, which is nowhere near as dynamic as the live voice, and make it sound more live. Again, start with the entire file highlighted, go to the “Effect” tab and select “Compressor” on the drop down menu.  You can leave the threshold and attack times as they are, but probably want more compression than the default setting of 2.5. Start at a compression ratio of 5 to 1 and see how that sounds. If it’s too thick or “woofy” sounding, back it down by half a point at a time until you like the sound. If it doesn’t sound like enough of a change, move it up by half a point at a time until you like the sound. Again, write down the settings so you can repeat them on future recordings.

On most recordings, the audience is hardly apparent in the mix. Most presentations you do won’t have an audience mic, and your recording can sound like the audience isn’t reacting to you, when in fact they really were. To enhance the audience, click and drag to highlight just a small area of audience audio, maybe where they laughed at a joke you told. Go up to the “Effects” tab and in the drop-down menu, select “Amplify.” The default amplification is 4.5, so try that and see how it sounds. This part is trial and error – raise the volume on the audience until it sounds right to you. Be aware of the background noise, though, and don’t raise the volume to the point that an obvious change in the background noise happens. That becomes distracting to the listener, sometimes so much so that they miss your message or stop listening.  Once you’ve decided what the appropriate volume increase is for your audience, use the same amplification at every point in your recording where you pause and the audience reacts. Don’t amplify yourself – just the audience.

Third – romance the audio. Have a different voice introduce you and do the marketing spiel at the end. Using another person to introduce you gives you more authority with an audience, whether live or on a recording. Adding a little bit of music under the intro and outro makes your program sound even better. Thankfully, Audacity makes it very simple to multi-track, which makes it very simple to add these other elements.

First get a speaker buddy or professional voice talent to record your introduction and marketing copy. Always make sure your contact information is part of the marketing copy at the end, and if you can give the listener a reason to visit your website – a code to enter for 10% off other purchases, a free white paper, newsletter, whatever – so much the better.  Then split the track they’ve made for you by dropping the cursor between the intro and marketing copy, go to the edit tab and select “select” and then “start to cursor” from the sub-menus. Go back up to “edit” and select “split.” This moves the intro into a new track. Now go up to the tool bar and choose the “move” tool, which looks like an arrow with two points. Click and drag your recording so that when the introduction ends, your voice begins, and then repeat this process when positioning the marketing copy at the end of your program.

If you’d like to add music, first be sure you’re using music you’re allowed to use. If you didn’t write and record it, you need to get a license to use it. If you use Adobe Audition or Garage Band, you may have music there that you have license to use. Otherwise, there are a lot of sites on the internet where you can buy “royalty-free” music. Try to choose music that’s the correct length for your intro and marketing copy, otherwise you’ll need to edit the music, which can be tricky. Then drag and drop the music files onto the work space, position them under the opening and closing segments and listen to see if the music is too loud – it probably will be. On the left end of the music track is a volume control for that track. Slide the arrow to the left until you like the mix of voice and music. Repeat this process for the music you add to the end.

Mix it all down to a new, mono file and voila! You have an audio product. You can press it onto cd and sell it in hard copy or sell it as downloadable audio on your website. But the good news is you have something that will make you money for the rest of your life. Sounds like the beginning of a nice, new revenue river – now go play with the rest of your recordings and see how many more products you might have!

If this sounds like something you’d like to try but you’d like some hands-on training, get your association to bring me in for a seminar. We’ll have fun and you’ll learn what you need to learn to make your own products. If having products sounds like a good idea but you don’t have time to fool with all of this, good for you! Busy is a great problem, and we here at Voicework On Demand, Inc. will be happy to produce your products for you.

Do you have a question? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!

 

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?

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15 May
2012

Question of the Week: How Can I Re-purpose Speeches & Workshops into Revenue Streams?

Right off the bat I need to tell you that this post is long and has technical info in it. You might want to bookmark the page so you can come back to it when you’re ready to turn your recordings into products, because this post tells you exactly how to do it.

Neatening up audio is a messy job, but someone’s gotta do it!  If you have audio you’d like to turn into audio products, neatening it before you sell it will mean the difference between a satisfied customer who’ll come back to you for more and one who may not even finish listening to your message before demanding a refund.  Your audio products should reflect your image – if you are buttoned-up, then your products should be, too. If you’re slap-dash, running around providing great content but taking no notice of your outward appearance or your website image, then you can probably get away without neatening up your audio.

This is not that hard to do. Your audio might be teleseminars, webcasts, or plain, old-fashioned speeches you’ve given.  If you’ve got a recording, chances are there are ways it can go from good to great to a product that’ll make you money while you sleep, providing a new revenue stream.

Much of the audio I deal with for clients is internet-based, taped from a teleseminar or from a webcast.  Website audio is notorious for its poor quality.  That’s because the host companies try to get by as cheaply as possible, and on the internet, that translates to using as little bandwidth as possible.  This results in results in muddy, tinny, fairly awful audio quality.

what an audio book looks like in Adobe AuditionThere’s not a lot that can be done to improve that kind of audio, but there are a few tricks you can use to brighten it up a bit. Built in to most audio programs like Adobe Audition, Audacity and Garage Band are tools that you should get comfortable with, because they’re going to be your work-horses. The de-esser, hard limiting, the graphic equalizer and making teeny, tiny edits to remove vocal gaffes or audience interruptions can make even the worst audio sound more pleasing.

You can’t take poor quality audio and make it sound great, but you can make it sound better.  Make a copy of your audio and play with that copy.  Don’t work on the original – that way, you have the freedom to play with all of the tools in your audio editing program.  Keep the original, and compare back and forth between the two to hear whether your changes are positive or not so great.  The undo button is your friend – play, knowing that you can always undo something that’s not right.

Maybe you haven’t recorded yet, and want to know how to start from scratch.  Here’s what you need to know to produce high-quality audio.  Let’s forget about audio for a minute and think about photographs viewed on your computer.  You know how, when you zoom in tighter and tighter your picture gets ragged edges?  That’s because the image you’re seeing is digital, and is broken up into millions of tiny boxes called pixels.  The same is true with audio on a computer – it’s digital, and it’s broken up into millions of tiny boxes called bits.

Fewer bits per second means audio that sounds like the pixilated photograph looks – harsh and choppy.  Always record at as high a bit rate as your audio program will allow.  Most will allow 16 BPS, and some will allow 32.  Record at the highest rate, and when you save the audio, save it at a high bit rate, too.  128 Kbps is considered cd quality, so that will be fine for most applications, and if your product is mostly voice, then save your product as a mono, not stereo, file.

If your recording software doesn’t allow 16 BPS for recording, you should invest in a higher-quality audio client, and here’s what your investment will be – zero, because there’s a pretty good one that’s free.  Audacity is a good, basic audio editing program with the most common tools you’ll need, plus it allows for 32 bit recording. Remember, the higher the BPS rate, the smoother the finished audio will sound, so shoot for a high number.  You can always save a copy at a lower rate if you are concerned about file size, but if you record at a high bit rate and save lower, your file will still sound much better than one recorded at a low bit rate.

This quality difference can be the difference between someone listening to all of your audio, or that same person missing your message because they couldn’t stand the tinny, buzzing sound.  It can be the difference between converting a visitor into a client or not.  Good audio is that important.

Whether you started from scratch or worked on existing audio, when you have the sound you want, you’re still not done. Don’t forget the show-biz part – a produced open and closing to your audio. You want to have someone else introduce you because it sets you up as an expert, and it makes your presentation more authoritative.  In the closing, always remember to include your website address and a good reason for the listener to visit your site again.  A free white paper, access to the members-only area or whatever you wish to offer that will spur someone to return to your site – offer it in the closing segment.

Remember this – very often, the purchaser of your audio product won’t be the only person with a copy of it.  File-sharing isn’t just for music anymore, so be sure every piece of audio that you put out has a compelling introduction and a closing that will drive listeners to your website.

Perhaps you’re aware of the online recording sites, and may be wondering if they are good way to produce audio products. Many of the online recording sites only allow 4 BPS for recording, which results in audio that sounds like it was recorded through a kazoo.  I don’t recommend them, and you won’t have success in trying to improve the audio they produce.  You’re much better off recording on your own computer.

By recording at the highest bit rate possible, and saving at a high rate, you’ll have audio products that you’ll be proud to sell.  By taking existing audios and neatening them up a little bit, you’ll have even more products to offer your customers and clients.  Downloadable audio is a great way for you to reach more people with your message, keep people on your site longer and convert more visitors to customers.

If this sounds like something you’d like to try, but you want more information, I teach hands-on workshops to groups of authors, speakers, trainers and coaches. Bring me in for a seminar and your whole group will benefit.

Of course, if you want products but don’t have the time or inclination to learn how to make them, call on us and we’ll make the products for you.

Get started, no matter which avenue you choose – all those new products make darn good revenue streams and who couldn’t use more of those!

Do you have a question? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!

 

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?

 

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11 May
2012

Happy Mother’s Day! Mom’s Wisdom Remembered

Fourteen years ago this weekend, I was visiting with Mom on Mother’s Day. It was painfully clear to the whole family, and to Mom herself, that it would be her last Mother’s Day. She was losing her battle with breast cancer.

What do you give a terminally ill woman? A present – any thing - seemed wrong, because she’d only be able to keep it for a short while. Flowers – no, there’d soon be too many memorial arrangements coming to the house.

Picture of the gift I gave Mom on our last Mother's Day. It will become an audio book soon.I settled on a list of the lessons she had taught me. I had fun making the list of over thirty important lessons – some profound, some silly, and some secret jokes between the two of us – and printed it up and framed it. It was a virtual mirror of our shared lives, and it seemed to please her.

A few months later, after she was gone, Daddy gave the list back to me. It sat on my desk for years before I realized that it was a book outline. I started writing the stories that went with each lesson, but it was a few more years before I finally decided to buckle down and write the book as a gift to my nieces – Mom’s granddaughters – who were very young when Mom died, so didn’t get the benefit of her wisdom.

A surprising thing happened during the writing process – the book took on a direction of its own. In writing the stories of how I learned each of 15 lessons, and how each served me in my major market radio career and in my business, the book became a primer for those entering the business world – college grads, for instance – and those who are taking an entrepreneurial leap of faith, as I did in 2008.

“The Original MBA – Succeed in Business Using Mom’s Best Advice” is really not an appropriate gift for Moms on Mother’s Day, though new Moms might enjoy reading it, to see how other Moms taught life’s lessons.

“The Original MBA – Succeed in Business Using Mom’s Best Advice” is a walk through Mom’s heart, and mine. If you decide to spend some time with it, thank you, and I hope you like “meeting” my mom. She truly was a wonderful woman.

Hardback edition
Paperback edition
Kindle edition
Nook edition
Audio book edition coming soon!

 

Do you have a question? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!

 

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?

Share this with your friends!
10 May
2012

The Cobbler’s Children – Why I Don’t Have an Audio Book – YET!

Have you heard that old saw about the cobbler’s children having to go barefoot because he was so busy making shoes for everyone else in the town that he didn’t have time to make shoes for his own children?

It’s a good problem to be busy, but it’s also a good opportunity that the cobbler was missing – using his children’s lovely new shoes to show off his excellent handiwork.

Cobbler making a shoe - Sandy Weaver Carman producing an audio bookSince my book, “The Original MBA – Succeed in Business Using Mom’s Best Advice” came out last fall, I’ve had that good problem the cobbler had, and have also missed the good opportunity. But this week I decided that the cobbler’s children need shoes, once and for all!

So, as soon as I finish the audio version of Carrie Prejean’s book, “Still Standing,” I’ll begin producing the audio version of my book. I have another audio book client who’s book is nearly ready to produce in audio book form, so I’ll wedge my audio book in between the two.

Are you like the cobbler’s children? Are there things you know you should be doing in your business, but you can’t “find” the time?

Let me remind you of something you probably already know: you will never “find” time. You must always “make” time for the important things in your life and in your business.

If you need help monetizing your content and producing passive income, that’s my specialty and I’ll be delighted to take on your project. If it’s a small project, even better – those provide a delightful break while recording audio books.

Do you have a question? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!

 

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?

 

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9 May
2012

Question of the Week – How Can a Coach Monetize Training Sessions?

Late last week a friend of mine called. She was lunching with a good friend who is a business coach and was trying to tell her friend about my services.

Ya gotta love a friend like that!

Her business coach friend wanted to know how the very individual work that he does could be easily monetized. Great question, and one faced by many trainers and coaches. Working one-on-one with clients is the typical coaching arrangement, and that is tough to scale. However, without much digging, we can find scalable offerings and turn them into products that, once done, make money with no further effort on the coach’s part.

Logo for the Landman AcademyAs an example, I offer up The Landman Academy. This is an online certification course which teaches people how to identify land with mineral, oil and gas potential and how to negotiate a lease-hold agreement between the exploration company and the land owner. A few years ago, I worked with The Landman Academy, setting up their online course work and providing audio products to help them monetize their content. Much of what is on the site is audio with PowerPoint illustrations. “Attendees” also get binders filled with the coursework and tests. They pay their fee, study when it works best for them, and are certified and ready to go to work for oil and gas exploration companies once they’re done.

This course could be offered in the old-school, brick & mortar style, but the company chose to put it all online. This is a great option for coaches and trainers, who already have programs, workshops and handouts – with a little bit of planning and capital investment, all of that can become an online training academy, too.

Why stop there? Certification can be the next level in the sales funnel, and a masters program can be a third level. This is just a Sign that says "members entrance"membership website template tweaked to suit the needs of the training company or coach.

So if you’re a coach or trainer, think about all the miles you log traveling to present workshops. Would you like to travel less and make more, while freeing up more hours for the one-on-one work that you love? Think about setting up your own “Landman Academy.” You can thank me later!

Do you have a question? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!

 

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?

Share this with your friends!
3 May
2012

Doing Good – People Do It All the Time!

Logo for Enota CASATomorrow, I have the honor of addressing the volunteers of Enotah CASA at their luncheon in Cleveland, GA.

If you’re not familiar with CASA, they are court appointed special advocates and they shepherd children through the legal system in times of family crisis. They are appointed to get to know the child when possible, and to speak for the child in legal proceedings. They give of their time, their hearts and the gas in their tanks, and they often are not appreciated by the family of the mistreated or abused child. I can only imagine the things they’ve seen and heard, and am once again reminded that I hit the “parent lottery jackpot” by being born into a great family.

I’m the owner of an audio production business, a radio personality and a speaker and writer. What can I possibly have to say to this group of wonderfully giving people?

I’ve taken a couple of stories out of “The Original MBA – Succeed in Business Using Mom’s Best Advice.” They’re the stories about collections, and I’ve devised a fun game we’ll play that uses the audiences’ collections, too. The Executive Director has asked for an uplifting talk, so I hope it all hits the right note. It will be from the heart, for sure. Just hope it touches theirs.

Did you hit he “parent lottery jackpot,” too? Or maybe you have lived some of what these abused children are going through? If you have a soft spot for children who are in a tough spot, there’s probably a need for CASA volunteers in your area.

Yes, I’m producing an audio book right now, with another waiting in the wings. But yes, I will take time out of the week to spend a day trying to show appreciation to some pretty amazing volunteers.

 

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?

Helping people monetize their content is what we do!

Share this with your friends!
1 May
2012

Question of the Week – How Does an Email Become a Podcast?

Visual equation of making a podcast

Lots of people say they want to “monetize this” or “new revenue stream that.” But when you look at what they offer, it’s just a bunch of ideas, not practical tips and certainly not hands-on service.

At Voicework On Demand, Inc., we believe that you’re one smart cookie and can do things for yourself. Heck, that’s why you decided to be a solopreneur or an entrepreneur. You have the can-do spirit that built this country, and if you have the tools and the knowledge base, you can probably make your own podcast, too!

I had a conversation with a gentleman at a business networking meeting. He is someone I’d call a refined cowboy. He likes the nuts and bolts of running his business and he’s very successful. We were talking about his use of social media, which is negligible, and he asked about podcasts. Many of his friends enjoy them and have suggested that he put up some podcasts, too, so they could share them online. He wanted to know where the content for them might come from, because he didn’t want to become a writer, he wanted to concentrate on his business.

And concentrating on his business is exactly what he should do! He should think about the 10 to 15 most common questions people ask him about what he offers, think about the answers he’s given a thousand times and use that information as a podcast. He started to complain again about having to write, but that’s when the email part came about.

I suggested that when he gets those common questions by email, answer them thoroughly, and then use the answer as the script to record a podcast!

Work one time, make it work for you twice. Once it’s posted in iTunes or wherever he chooses to post, he can let his social-media-savvy friends know, so they can share his information. Voila! He’s now a podcaster, and all he had to do was answer an email!

For a bit about the tools to use for making podcasts, check out this video, which also gives you a little taste of making social media, videos and podcasts work a little SEO magic for your website.

Do you have a question? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!

 

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?

Share this with your friends!
21 Apr
2012

Question of the Week – Seven Ideas for Monetizing Content

The official symbol of AustraliaThis week’s question of the week came from “down under” where the weather is turning colder and people are getting focused on business instead of shrimps on the barbie.

The question is – how do speakers, writers, trainers and coaches typically monetize their content?

There are as many great ideas for content monetization as there are  creative speakers, writers, trainers and coaches! The fun thing is, since I work with so many thought leaders, I get to brainstorm uses for their content with them, suggest ideas and also learn from them about ideas that have worked before. So here, in no particular order, are products we’ve developed with clients:

1. Take a top-10 list, record ten short list bullets plus explanation, offer the series as an enticement for email harvest and drip the ten audios, one every other day, via email. This not only gets email addresses, it also showcases expertise, gives value and keeps you top-of-mind to new sign-ups. Tip: record an extra, bonus audio with even more great info. Be unexpected and give more than you promised.

2. Take the audio from a teleseminar series, clean it up, (removing the dings when people join, the speaker’s gaffes, the barking dog, etc.) and sell it as an audio learning course. This can be downloadable audio, so there’s no expense in pressing discs. You can also press discs, package it with a workbook and transcription-turned-e-book and have a really great package to sell.

3. Take blog posts and articles and turn them into an e-book, then turn the e-book into an audio book. Bundle them and also offer them separately – that’s three products with very little expense or additional work. If you blog on different topics or aspects of your area of expertise, separate your posts by topic and make the e-book/audio book combo for each topic. Offer sales of the various combinations of your new products to multiply the sales possibilities.

4. Written a book? It needs to be offered in audio form. The downloadable audio book market is a fast-growing market segment. Pressing discs and selling audio books that way is in decline. Choose the easy and inexpensive route – if consumers want or need discs, they typically burn them on their own.

5. Take workshop materials and turn them into a membership website. The Landman Academy is a good example of taking a training course that leads to certification and putting it entirely online. “Attendees” get workbooks and have audio courses plus online canned webinars available so they can complete the certification requirements on their own timetable. This is an ambitious but highly lucrative way to monetize your training courses.

6. Gather the recordings of your speeches and training sessions, clean them up, and offer them for sale on the back table when you are speaking. Take recordings of yourself delivering information on a different aspect of your area of expertise, and those who love you will snap up your additional information. You can either press discs so people can leave with something in their hand, or offer them on a hidden page on your website, so people can pay you, then download the audio onto a laptop, tablet or smartphone, or on their desktop once they get home.

7. Are you a prolific blogger or article-writer? Chances are, with very little organization, you could put a book together out of your blog posts and articles. Having a book with your name on the cover greatly enhances your status as an expert. Just remember that many people won’t buy a traditional book anymore, so offer it in e-book and audio book format, in addition to paperback and/or hardback. Let your audience choose the format best for them, and by offering it three or four ways, sales explode. Great return on your time and monetary investment!

Do you have a question? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!

 

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?

Share this with your friends!
12 Apr
2012

Question of the Week – Audio Book Production

Do you get a lot of random questions?

I love the Internet, because it allows us to look up nearly everything we need to know. For instance, as the world is remembering the 100th anniversary of the launch, then sinking, of the Titanic, people are talking about bloopers in the Titanic movie, which sent me to Google to find a list.

Photo of the cruise ship Titanic in harbor in England
Geez – for a big-budget movie, they sure made a lot of mistakes!

Starting this week, I’ll be answering random questions from clients, potential clients        and anyone with a question pertaining to audio production, audio book production,    repurposing existing content – basically any question dealing with what I do all day. If you have a question burning up inside you, fire away – sandy (at sign) voiceworkondemand (dot) com

Earlier this week, a really sweet woman contacted me. We met at a seminar I presented a couple of weeks ago, and she wanted to chat some more. (I love when that happens!)

She’s written a book and is thinking about an audio version of the book. So far, so good – I can answer those kinds of questions. While we talked, it seemed like there was something she wanted to ask, but wasn’t sure she should. You know how you can tell when a person doesn’t want to hurt your feelings? Yeah, it was that.

Finally, she blurted out, “What if I want my book to be in my voice?”

What a thoughtful, sensitive person – she thought she was insulting me with the question, but truthfully it’s one I hear fairly often, since I work with a lot of professional speakers.

We talked about her ability to make words on a page come alive, and she’s confident she can do as good a job on her words as a professional voice actor could. I believe her. We talked about the software program she’d need to install on her computer and learn to use, and she’s fairly confident she can do that. I believe her. We talked about her budget and how it could end up being more expensive for her to read it herself, rather than having a professional do it for her, and she’s ok with that. I believe her.

(As an aside, it’s often more expensive to edit amateur audio recordings than to pay for professional production of an audio book because of the time involved in fixing a lot of mistakes. She could also choose to come to my studio for the recording sessions, but that was outside of her budget for the project.)

The final product – the audio book – should be what the author is looking for, and that’s what she’ll get. She’s up for the time commitment of learning the software and reading her work aloud in a lively, engaging way, and I’m up for giving her what she wants – her book, her way.

Sandy Weaver Carman
CEO, Voicework on Demand, Inc.

I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?

 

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10 Mar
2012

“Voice of Authority” Audio Book Is Out & Saving Managers Everywhere!

the cover of the audio book, The Voice of AuthorityHave you read Dianna Booher‘s book, “The Voice of Authority?” It’s a must-read for anyone who manages even one employee, and has been the go-to manual for many Fortune 500 C-level managers.

But you’re too busy to read? You’d rather listen to a book when you have some windshield time, or when you’re logging time on the treadmill or stair machine?

You’re in luck – the audio version is now available for download. It’s every word of Dianna’s book, read to you so you can multitask like the busy executive you are!

Read the reviews, then “read” Dianna’s book your way – with your ears!

 

Enjoy!

Sandy Weaver Carman
CEO, Voicework On Demand, Inc.

I partner with people and companies who want to take work they’ve already done and create a new revenue stream.
Ready to get your feet wet?

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The Original MBA

Taking lessons she learned as a child, Sandy takes you on a journey, re-living childhood moments when the lessons first sank in and fast-forwarding to the grown-up business situations where those same lessons paid off.
You can buy the book from Amazon.com.

Hear a Sample From the Book:

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Contact Sandy

Sandy would love to customize her program for your audience and looks forward to discussing your needs and desired outcomes!

 

Sandy Weaver Carman
PO Box 683892, Marietta, GA 30068
You can also call Sandy directly at
770-310-6932

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