Lots of people say they want to “monetize this” or “new revenue stream that.” But when you look at what they offer, it’s just a bunch of ideas, not practical tips and certainly not hands-on service.
At Voicework On Demand, Inc., we believe that you’re one smart cookie and can do things for yourself. Heck, that’s why you decided to be a solopreneur or an entrepreneur. You have the can-do spirit that built this country, and if you have the tools and the knowledge base, you can probably make your own podcast, too!
I had a conversation with a gentleman at a business networking meeting. He is someone I’d call a refined cowboy. He likes the nuts and bolts of running his business and he’s very successful. We were talking about his use of social media, which is negligible, and he asked about podcasts. Many of his friends enjoy them and have suggested that he put up some podcasts, too, so they could share them online. He wanted to know where the content for them might come from, because he didn’t want to become a writer, he wanted to concentrate on his business.
And concentrating on his business is exactly what he should do! He should think about the 10 to 15 most common questions people ask him about what he offers, think about the answers he’s given a thousand times and use that information as a podcast. He started to complain again about having to write, but that’s when the email part came about.
I suggested that when he gets those common questions by email, answer them thoroughly, and then use the answer as the script to record a podcast!
Work one time, make it work for you twice. Once it’s posted in iTunes or wherever he chooses to post, he can let his social-media-savvy friends know, so they can share his information. Voila! He’s now a podcaster, and all he had to do was answer an email!
For a bit about the tools to use for making podcasts, check out this video, which also gives you a little taste of making social media, videos and podcasts work a little SEO magic for your website.
Do you have a question? I’d love to hear it, and maybe answer it right here. Helping people monetize their content is what we do!
Sandy Weaver Carman
CEO, Voicework on Demand, Inc.
I partner with writers, speakers, trainers and coaches, taking work they’ve already done and turning it into a new revenue stream. Ready to get your feet wet?